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Customer relationship management
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| Prípona .docx |
Typ esej |
Stiahnuté 3 x |
| Veľkosť 0,1 MB |
Jazyk anglický |
ID projektu 46977 |
| Posledná úprava 18.04.2017 |
Zobrazené 1 492 x |
Autor: lenka.ferancova |
Zdieľaj na Facebooku |
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| Detaily projektu | ||
- cena:
8 Kreditov - kvalita:
88,0% -
Stiahni
- Pridaj na porovnanie
- Univerzita:Slovenská poľnohospodárska univerzita v Nitre
- Fakulta:Fakulta ekonomiky a manažmentu
- Kategória:Jazyky » Angličtina
- Predmet:Anglický jazyk D
- Študijný program:-
- Ročník:2. ročník
- Formát:MS Office Word (.docx)
- Rozsah A4:8 strán
1) What is customer relationship management „CRM“?
Customer Relationship Management (CRM) is a strategy for managing all company's relationships and interactions with company customers and potential customers. It helps company to improve profitability.More commonly, when people talk about CRM they are usually referring to a CRM system, a tool which helps with contact management, sales management, workflow processes, productivity and more(SalesForce).
Customer Relationship Management enables company to focus on organisation’s relationships with individual people - whether those are customers, service users, colleagues or suppliers. CRM is not just for sales. Some of the biggest gains in productivity can come from moving beyond CRM as a sales and marketing tool and embedding it in company business - from HR to customer services and supply-chain management(SalesForce).
Customer Relationship Management (CRM) is a strategy for managing all company's relationships and interactions with company customers and potential customers. It helps company to improve profitability.More commonly, when people talk about CRM they are usually referring to a CRM system, a tool which helps with contact management, sales management, workflow processes, productivity and more(SalesForce).
Customer Relationship Management enables company to focus on organisation’s relationships with individual people - whether those are customers, service users, colleagues or suppliers. CRM is not just for sales. Some of the biggest gains in productivity can come from moving beyond CRM as a sales and marketing tool and embedding it in company business - from HR to customer services and supply-chain management(SalesForce).
Kľúčové slová:
CRM
customers
history
focus of CRM
Obsah:
- 1) What is customer relationship management „CRM“?
2) History of CRM
3) Why does the organization need CRM?
4) What do customers want?
5) Why manage customers?
6) The focus of CRM
Zdroje:
- Almut Koester, Angela Pitt, Michael Handford, Martin Lisboa. 2012.Business Advantage. s.l. : Rotolito Lombarda S.p.A., 2012. ISBN 978-0-521-132206.
- Lyle, Billy. 2015. Business 2 Community. A Brief History of Customer Relationship Management. [Online]
- SalesForce. Sales Force. What is CRM? [Online]
- ANDERSON, K.- KERR, C. J. 2002: Customer relationship management (Briefcase Books series). 1st. Edition. The McGraw-Hill Education, 2002. 176 p. ISBN 10-0-07-139412-5
- Baran, R.- ZERRES, M. - ZERRES, CH.2014: Customer relationship management (CRM). 1st. Edition. Bookboon.com, 2014. ISBN 978-87-7681-296-6
- http://www.books.mec.biz/Customer Relationship Management/ Mz...
- http://www.sellingandpersuasiontechniques.com
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