Literature Review

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Prípona .doc	Typ esej	Stiahnuté 1 x
Veľkosť 0,1 MB	Jazyk anglický	ID projektu 9829
Posledná úprava 05.10.2018	Zobrazené 520 x	Autor: -
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cena:
3 Kreditov
kvalita:
75,8%
75,8%
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Univerzita:Ekonomická univerzita v Bratislave
Fakulta:Obchodná fakulta
Kategória:Ekonomika » Marketing
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Ročník:3. ročník
Formát:MS Office Word (.doc)
Rozsah A4:11 strán

Popis:

For satisfactory investigation of any problem and to draw conclusions it is very important to review available literature. In this case of ‘International tourism in Slovak Republic’ it is quite difficult. Mainly because it is necessary to deal with two languages, first of all Slovak and than English. There are not many books around which would be translated from Slovak origin and there is not much origin foreigner literature available. Mainly because this small country is in ‘shadow’ of Czech republic and also because there been so many changes going on in last 17 years that many information are not relevant anyway.

Kľúčové slová:

literature

investigation

hotels

destination brand

customer

feature

Zdroje:

Carter, S and Jones-Evans, D. (2000). Enterprise and Small Business: Principals, Practice and Policy. Harlow: Prentice Hall. (pp 98)
Jogaratnam, G. and Ching-Yick, E. (2004). ‘The entrepreneurial approach to hotel operation: evidence from the Asia-Pacific hotel industry’ in Cornell Hotel and Restaurant Administration Quarterly. Aug. Vol. 45 No 3 pp 248-259
Morrison, A. and Thomas, R. (1999). ‘The future of small firms in the hospitality industry’ in International Journal of Contemporary Hospitality Management. Vol. 11, No. 4, pp. 148 - 154

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