Today, Nike continues to seek new and innovative ways to develop superior athletic products, and creative methods to communicate directly with our consumers. Nike Free, Nike+ and Nike Sphere are just three examples of this approach. And what can we expect from nike now? The next step is the Nike sports TV network. Nike is the company of the future, because it understands the power of association, the sense of belonging to a family is one of the most powerful effects of branding. And Phil Knight ...