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Home » Projekt » What strategies can Bubo Travel utilize to both maintain and increase their market share?
What strategies can Bubo Travel utilize to both maintain and increase their market share?
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| Prípona .doc |
Typ projekt |
Stiahnuté 2 x |
| Veľkosť 0,3 MB |
Jazyk anglický |
ID projektu 12127 |
| Posledná úprava 19.09.2019 |
Zobrazené 1 694 x |
Autor: - |
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| Detaily projektu | ||
- cena:
10 Kreditov - kvalita:
91,3% -
Stiahni
- Pridaj na porovnanie
- Univerzita:Univerzita Komenského v Bratislave
- Fakulta:Evanjelická bohoslovecká fakulta
- Kategória:Jazyky » Angličtina
- Predmet:Business studies IA
- Študijný program:-
- Ročník:1. ročník
- Formát:MS Office Word (.doc)
- Rozsah A4:30 strán
What strategies can Bubo Travel utilize to both maintain and increase their market share?
Bubo Travel (BT) is a small travel agency in Bratislava- (Slovakia). The company offers a big variety of destinations to more than 120 countries all around the world but competition in this business sector is growing and it is increasingly easier for people to use of foreign travel agencies with greater experience and a recognized brand name all of which lowers BT turnover and profit. As a result BT has to invest heavily in marketing and this report looks at the increased competition they face and what the company could do to increase market share and profit.
Bubo Travel (BT) is a small travel agency in Bratislava- (Slovakia). The company offers a big variety of destinations to more than 120 countries all around the world but competition in this business sector is growing and it is increasingly easier for people to use of foreign travel agencies with greater experience and a recognized brand name all of which lowers BT turnover and profit. As a result BT has to invest heavily in marketing and this report looks at the increased competition they face and what the company could do to increase market share and profit.
Kľúčové slová:
business strategy
marketing mix
Bubo travel
Porter’s Five Forces
SWOT analysis
PEST analysis
comfort
price
product
Obsah:
- What strategies can Bubo Travel utilize to both maintain and increase their market share?
Primary research
Potential difficulties
Action plan
Acknowledgements
Executive Summary
1 Introduction
2 Methodology
3 Findings and Analysis
3.1 SWOT analysis for Bubo travel
3.1.1 Evaluation
3.2 PEST-G
3.2.1 Evaluation
3.3 Marketing mix
3.3.1 Evaluation of Marketing Mix
3.4 ANSOFF MATRIX- Analysing possible methods of growth
3.4.1 Evaluation
3.5 Porter’s Five Forces
3.5.1 Evaluation
5 Conclusions and recommendations
Bibliography
Marketing Mix
Translated interview with Ľubomír Fellner- owner and director of Bubo Travel
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