Internet marketing

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Prípona .doc	Typ referát	Stiahnuté 18 x
Veľkosť 0,1 MB	Jazyk anglický	ID projektu 1900
Posledná úprava 25.07.2016	Zobrazené 2 523 x	Autor: zlatunka8
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Univerzita:Univerzita Mateja Bela v Banskej Bystrici
Fakulta:Ekonomická fakulta
Kategória:Nezaradené » Cestovný ruch
Predmet:Marketing cestovného ruchu
Študijný program:-
Ročník:3. ročník
Formát:MS Office Word (.doc)
Rozsah A4:10 strán

Popis:

Before I will define internet marketing, I would like to write what is marketing actually and what is internet marketing. There are many definitions of marketing in the business world. I have choosed ones which I like the most:

The principle of marketing is concentration for the customer’s needs as well as their approaches of products. The product must be right, at the right place, at right time, delivered to right customer in good quality.

Kľúčové slová:

e-marketing

internet marketing

online consumer

4P

free and Paid advertisements

online shopping

e-shops

search engines

Obsah:

Introduction
E-marketing
Implications of internet-marketing on the online consumer
4P and internet

Zdroje:

Allen G. Robert; “Multiple Streams of Internet Income”, John Wiley & Sons, Inc. 2001)
Graham Curtis and David Cobham, “Business Information Systems, Analysis, Designs and Practice”, 4th ed., Prentice Hall, 2002,
Kotler Philip, Armstrong Gary; “Marketing”, Grada Publishing, 2004,
Kotler, P., “Principles of marketing”, Prentice Hall, 1996,
Reynolds, M., “Beginning E-Commerce with Visual Basic”, ASP, SQL Server 7.0 and MTS, Wrox Press Ltd., 2000,

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