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Marketing (Definition of marketing, History of marketing...)

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Prípona
.docx
Typ
referát
Stiahnuté
0 x
Veľkosť
0,1 MB
Jazyk
anglický
ID projektu
48166
Posledná úprava
31.05.2022
Zobrazené
229 x
Autor:
marian.lukac
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Detaily projektu
Popis:
Definition of marketing
Word marketing is consisted of two words. These words are market and ing. Marketing means an activity with market.
Other definitions of marketing
This field of activity examines a criterion of cater for the needs. This field of activity examines a satisfy of people with provided product and service.
Marketing is a conception of management of company. The main place of marketing is a market. Market is a place where buyers and sellers is having a meeting. The aim of meeting is an agreeing of price of products and services.
History of marketing
1. Primitive marketing
This marketing is characterised with higher demand and lower supply. Competition is incompetent. Marketing is concerned for distribution and simple propagation.
2. Mass marketing
This marketing is characterised with stronger competition and propagation. This marketing is characterised with bigger difference of products and services
3. Object marketing
Customer´s oriented conception began in this phase.
4. Social marketing
This phase is characterised with marketing is called strategic marketing. This phase is oriented for needs of customers and needs of business associates.
...

Kľúčové slová:

marketing

mass marketing

primitive marketing

social marketing

different marketing

international marketing

management

business

company

buyer

seller

product

service



Obsah:
  • Definition of marketing
    Other definitions of marketing
    History of marketing
    Business conceptions
    Basic marketing concepts
    Division of marketing background
    Division of macro-background
    Division of micro-background
    Influenced factors of company activity

Zdroje:
  • prednášky
  • poznámky
  • internet
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