A marketing plan proposal for a concrete product following the four Ps

What does the marketing plan look like? And what is it? What does it include? Marketing plan is beginning with summary of goals, which we are planning. Summary is presenting terms, which marketing plan will include. Marketing plan presents basic data about sales, about costs, earnings, profits, market analysis, competition, distribution, and finally about micro-environment. Marketing plan includes a SWOT analyze also. What does the word SWOT mean? It is strengths, weaknesses, opportunities and threats. It analyzes strong sides, and weak spot of product, which can influence it.