Email communication with customers (pros and cons). All this is compare to email marketing of O2.

Email communication with customers. Advantages and disadvantages of email marketing communication. All this is compare to email marketing of O2.

Forthebeginning I wouldlike to putoneshort and understandable definition of email marketing. Atitscore, email marketing is a toolforcustomerrelationshipmanagement (CRM). Usedeffectively, thisextensionofpermission-based marketing can deliveroneofthehighestreturn on investments (ROI) ofanydigital marketing activity. 

I choosefordescribingone e-mail, which I receivedfrom O2. O2 ismobile phoneoperator in Slovakia and I am theircustomer. In a subjectlineiswritten: Call to wholeEuropeanUnionforthepriceasathome! I thinkthattheycanpersuade by thatoffernot just ordinarycustomers, whocallabroadoften, butalsobiggercompanies, whichwouldlike to payless and theycallabroadprettyoften, becauseofsomepartnershipwithinternacionalcompanies or they are providinginternationalbusinessetc. But to tellthetruth, thesubjectlinedidnottake my attention. And I considered, thatthat email doesnot fit me. O2 should more personalisetheiremails.
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