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Advertising
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| Prípona .doc |
Typ seminárna práca |
Stiahnuté 4 x |
| Veľkosť 0,2 MB |
Jazyk anglický |
ID projektu 30232 |
| Posledná úprava 16.05.2011 |
Zobrazené 1 205 x |
Autor: starycucar |
Zdieľaj na Facebooku |
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| Detaily projektu | ||
- cena:
4 Kreditov - kvalita:
78,7% -
Stiahni
- Pridaj na porovnanie
- Univerzita:Ekonomická univerzita v Bratislave
- Fakulta:Obchodná fakulta
- Kategória:Ekonomika » Obchod
- Predmet:Anglický jazyk
- Študijný program:-
- Ročník:2. ročník
- Formát:MS Office Word (.doc)
- Rozsah A4:14 strán
- Dokumentácia:Stiahni
1. INTRODUCTION
The sense of this work is to provide information about advertising as one of the marketing communication elements. Firstly, we concetrated on decsribing all imoprtant definitions and facts concerning advertising: what advertising means, , the types of advertising, the process of advertising, the aims of advertising, criticism of advertising, etc. Secondly, we tried to identificate advantages and disadvantages that advertising brings to companies and customers. And finally we sum up all arguments and expressed our opinion on the topic.
The sense of this work is to provide information about advertising as one of the marketing communication elements. Firstly, we concetrated on decsribing all imoprtant definitions and facts concerning advertising: what advertising means, , the types of advertising, the process of advertising, the aims of advertising, criticism of advertising, etc. Secondly, we tried to identificate advantages and disadvantages that advertising brings to companies and customers. And finally we sum up all arguments and expressed our opinion on the topic.
Kľúčové slová:
advertising
brand
media
Obsah:
- 1. INTRODUCTION..........................................................................................3
2. HISTORY OF ADVERTISING.........................................................................4
3. ADVERTISING-MAIN CHARACTERISTICS....................................................5
4. TYPES OF ADVERTISING..........................................................................6-8
5. THE PROCESS OF ADVERTISING............................................................9-11
6. CRITICISM OF ADVERTISING....................................................................12
7. ADVANTAGES AND DISADVANTAGES OF AD..........................................13
8. CONCLUSION............................................................................................14
9. GLOSSARY.................................................................................................15
10. SOURCES..................................................................................................16
Zdroje:
- Marketing – J. Kita a kol., 2005, IURA EDITION.
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