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Brand Analysis of Kia
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| Prípona .docx |
Typ seminárna práca |
Stiahnuté 1 x |
| Veľkosť 1,1 MB |
Jazyk anglický |
ID projektu 45509 |
| Posledná úprava 17.12.2014 |
Zobrazené 820 x |
Autor: honey |
Zdieľaj na Facebooku |
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| Detaily projektu | ||
- cena:
15 Kreditov - kvalita:
81,5% -
Stiahni
- Pridaj na porovnanie
- Univerzita:Univerzita Mateja Bela v Banskej Bystrici
- Fakulta:Ekonomická fakulta
- Kategória:Ekonomika » Marketing
- Predmet:Brand management
- Študijný program:Marketingový manažment podniku
- Ročník:5. ročník
- Formát:MS Office Word (.docx)
- Rozsah A4:17 strán
Brand overview
Kia Motors Corporation (KMC) was founded in 1944, is South Korea's oldest manufacturer of motor vehicles and is now a subsidiary of the Hyundai-Kia Automotive Group. Over 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries.
Kia Motors Slovakia's production plant Korean automotive company Kia Motors, located in the village in Zilina Teplicka Vahom. It is the first and only race of the company in Europe. The plant employs around 2,700 people, production capacity is 300 thousand cars per year. They are produced car models 3 and 4 types of engines. Currently produced here cee'd, Kia cee'd, Kia Sportage, Kia Venga and since 2009 the Hyundai Tucson.
Kia Motors Corporation (KMC) was founded in 1944, is South Korea's oldest manufacturer of motor vehicles and is now a subsidiary of the Hyundai-Kia Automotive Group. Over 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries.
Kia Motors Slovakia's production plant Korean automotive company Kia Motors, located in the village in Zilina Teplicka Vahom. It is the first and only race of the company in Europe. The plant employs around 2,700 people, production capacity is 300 thousand cars per year. They are produced car models 3 and 4 types of engines. Currently produced here cee'd, Kia cee'd, Kia Sportage, Kia Venga and since 2009 the Hyundai Tucson.
Kľúčové slová:
Analysis
brand
marketing mix
english
history
branding
Obsah:
- 1) Analysis
2) Brand planning
3) Brand building assesment
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