Customer service

Nowadays in reality of quick being and quick consequent life, in process of incessant changes and modern economic system the companies have to adapt by creating new and new innovations, refining management skills and employees effectiveness as well. Concurrently they cannot forget to important aspect of improving company, which is customer service as an excellent prerequisite for gaining good reputation not merely at customer, even at wide tangle of economic subjects.

In last two or three decades in many countries, especially after revolutions or system modifications from socialistic to capitalistic, we can observe enormous growth of firms which have started focusing their attention to customer services as an opportunity to increase their market share. Breaking through the strong competition is not always easy, therefore enterprises try to achieve in the most professional and the most ethical approach with the aim of getting ahead of the competition.

In order to get the right insight to such a complicated area as the customer service is, the author has to explain the main definitions, classification and ways of customer service, its sense, the targets and trends in customer service.