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Hilton hotel worldwide marketing
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| Prípona .docx |
Typ seminárna práca |
Stiahnuté 2 x |
| Veľkosť 0,1 MB |
Jazyk anglický |
ID projektu 45510 |
| Posledná úprava 17.12.2014 |
Zobrazené 1 395 x |
Autor: honey |
Zdieľaj na Facebooku |
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| Detaily projektu | ||
- cena:
30 Kreditov - kvalita:
96,2% -
Stiahni
- Pridaj na porovnanie
- Univerzita:Univerzita Komenského v Bratislave
- Fakulta:Fakulta managementu
- Kategória:Ekonomika » Marketing
- Predmet:Marketing
- Študijný program:Manažment
- Ročník:3. ročník
- Formát:MS Office Word (.docx)
- Rozsah A4:13 strán
1. ABOUT HILTON, ITS VISION, MISSION AND VALUES
Hilton Worldwide is one of the largest and fastest growing hospitality companies in the world, with more than 4,200 hotels, resorts and timeshare properties comprising more than 690,000 rooms in 93 countries and territories.
In the nearly 100 years since founding, it has defined the hospitality industry and established a portfolio of 12 world-class brands, including our flagship full-service Hilton Hotels & Resorts brand, which is the most recognized hotel brand in the world. The premier brand portfolio also includes luxury and lifestyle hotel brands, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton, our full-service hotel brands,
Curio - A Collection by Hilton, DoubleTree by Hilton and Embassy Suites Hotels, focused-service hotel brands, Hilton Garden Inn, Hampton Inn, Homewood Suites by Hilton and Home2 Suites by Hilton and our timeshare brand, Hilton Grand Vacations (HGV). More than 300,000 team members serve in its properties and corporate offices around the world, and it has approximately 40 million members in customer loyalty program, Hilton HHonors.
Hilton Worldwide is one of the largest and fastest growing hospitality companies in the world, with more than 4,200 hotels, resorts and timeshare properties comprising more than 690,000 rooms in 93 countries and territories.
In the nearly 100 years since founding, it has defined the hospitality industry and established a portfolio of 12 world-class brands, including our flagship full-service Hilton Hotels & Resorts brand, which is the most recognized hotel brand in the world. The premier brand portfolio also includes luxury and lifestyle hotel brands, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton, our full-service hotel brands,
Curio - A Collection by Hilton, DoubleTree by Hilton and Embassy Suites Hotels, focused-service hotel brands, Hilton Garden Inn, Hampton Inn, Homewood Suites by Hilton and Home2 Suites by Hilton and our timeshare brand, Hilton Grand Vacations (HGV). More than 300,000 team members serve in its properties and corporate offices around the world, and it has approximately 40 million members in customer loyalty program, Hilton HHonors.
Kľúčové slová:
marketing mix
CRM
Marketing strategy
expansion
product
place
services
Obsah:
- 1.About hilton, its vision, mission and values -3-
2. Services provided by the hilton -4-
3.Product/ services standards -4-
4.Product quality & service delivery -4-
5.Resorts marketing: focused support -5-
6.The hilton hotel marketing strategy -5-
6.1 New products and services -5-
6.2 Consistent staff training -5-
6.3. Customer satisfaction -6-
6.4. Innovation -7-
6.5. Expansion -7-
6.6. Technology -7-
6.7. Increasing sales and turnover -8-
7.Marketing mix -8-
7.1. Product -8-
7.2. Place -9-
7.3. Price -9-
7.4. Promotion -9-
-7-.5. Physical evidence -10-
7.6. Processes -10-
7.7. People -10-
8. Crm - the customers really matter -11-
References -13-
Zdroje:
- 1:Hilton worldwide in travel and tourism (world) August 2013
- http://euromonitor.typepad.com/files/hilton-company-report.pdf
- 2:Lubna A. and Burhan Q. and Shahabuddin S.,Strategic Management of Multinational Companies: Case of Hilton, 2014
- 3. Applegate L., Piccoli G., Dev Ch., Hilton Hotels: Brand differentation through customer relantionship management, Harvard Business School
- http://faculty.mu.edu.sa/public/uploads/1361962401.026customer%20relationship95.pdf
- 4. Hilton Hotels and Resorts
- 5. The Hilton Hotel Marketing Strategy - 2012
- 6. Hilton Hotels European Development Strategy Briefing, 2007, The Hilton Family
- 7. Hilton Annual Report 2013, http://ir.hiltonworldwide.com/files/doc_financials/Hilton_2013_AR.pdf
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