Hľadaj Zobraz: Univerzity Kategórie Rozšírené vyhľadávanie

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Product and brand

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Prípona
.doc
Typ
seminárna práca
Stiahnuté
6 x
Veľkosť
0,1 MB
Jazyk
anglický
ID projektu
4542
Posledná úprava
11.09.2017
Zobrazené
1 052 x
Autor:
natala
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Detaily projektu
Popis:
What is product?
Product is anything what can be offered to a market and what can satisfy a want or need. It can be material good, services, people, places ... In retailing, products are called merchandise. In manufacturing, products are bought as raw materials such as metals or agricultural products and sold as finished goods.
The verb produce comes from the Latin word producere what means to bring forth.
The noun product is a thing produced by labour. The economic and commercial meaning of product was first used by Adam Smith.

Kľúčové slová:

product

brand

product classification

popular brands

fashion



Obsah:
  • What is product?
    Product classification
    National and international product classification
    The structure of a product
    Brand
    Brand extension
    Brand development process
    Most popular brands
    Brands and fashion
    Glossary
    Literature
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