Product and brand
Popis:
What is product?
Product is anything what can be offered to a market and what can satisfy a want or need. It can be material good, services, people, places ... In retailing, products are called merchandise. In manufacturing, products are bought as raw materials such as metals or agricultural products and sold as finished goods.
The verb produce comes from the Latin word producere what means to bring forth.
The noun product is a thing produced by labour. The economic and commercial meaning of product was first used by Adam Smith.
Kľúčové slová:
product
brand
product classification
popular brands
fashion
Obsah:
- What is product?
Product classification
National and international product classification
The structure of a product
Brand
Brand extension
Brand development process
Most popular brands
Brands and fashion
Glossary
Literature
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