Products: The Basis of Commerce
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Popis:
The term product refers not only to the item itself, but also to its brand, packaging, and label. We can divide products to goods and services.
Goods are basicaly objects, they can be touched, stored, transported.
Services are usually some kind of actions.
Kľúčové slová:
products
basis of commerce
product life cycle
commercialization
brand loyalty
labeling
packaging
Obsah:
- Products 1
Products: the basis of commerce 1
Types of products 1
Product brands and trademarks 1
Brand loyalty 2
Packaging 2
Labeling 2
Product development and the product life cycle 2
The product-development process 2
Generation and screening of ideas 2
Business analysis 3
Prototype development 3
Product testing 3
Commercialization 3
The product life cycle 3
INtroduction 4
Growth 4
Maturity 4
Decline 4
Product mix and line decisions 5
Pricing 5
Summary 6
Vocabulary 7
Questions 8
Literature 9
Content 10
Zdroje:
- Business today - sixth edition
- Edwin E. Bobrow, Dennis W. Shafer - Pioneering New Products (A Market Survival Guide)
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