Sociálny Marketing (seminárna práca z predmetu Propedeutika marketingovej komunikácie)

marketing

sociálny marketing

social markerting

sociálne problémy

greenwashing

ekológia

klimatická zmena

násilie

domáce násielie

HIV

AIDS

zdravotníctvo

marketingová komunikácia

reklama

• ÚVOD -2-
  1 HISTÓRIA -3-
  1.1 AQUIRED IMMUNODEFICIENCY SYNDROM -4-
  1.2 KAMPAŇ ABC -5-
  1.3 SOCIÁLNY MARKETING V OBLASTI KLIMATICKEJ ZMENY -6-
  1.4 GREEN WASHING -6-
  1.5 DOMÁCE NÁSILIE -7-
  2 PRÍPADOVÁ ŠTÚDIA -9-
  ZÁVER -11-
  ZDROJE -12-

• ANDREASEN, A., Marketing Social Change: Changing Behavior to Promote Health, Social Development and the Enviroment, 1995, New Yersey: Jossey-Bass, ISBN 978-0787901370
• ANDREASEN, A., Social Marketing in the 21st Century, 2006, California: SAGE Publications, ISBN 1-4129-1634-8
• ANGLEWICZ, P., & KOHLER, P., Overestimating HIV infection: The construction and accuracy of subjective probabilities of HIV infection in rural Malawi, University of Southampton: Demographic Research Journal, 2009, [online] Dostupné na: http://demographic-research.org/Volumes/Vol20/6
• ARMSTRONG, P., Greenpeace, Nestlé in battle over Kit Kat viral, 2010, [online článok] Dostupné na: https://edition.cnn.com/2010/WORLD/asiapcf/03/19/indonesia.rainforests.orangutan.nestle/index.html
• BUDAYOVÁ, Z., Pomoc a podpora ženám - obetiam domáceho násilia, 2016, in Zborník príspevkov z konferencie Nenásilne o násilí - Hovorme o právach, Nitra: Združenie STROM, ISBN 978-80-970667-3-4, str. 61-67
• EUPCN, Violence against women: an EU-widesurvey. Main results report, 2014, [online] [2023- 04-30] Dostupné na: http://fra.europa.eu/en/publication/2014/vaw-survey-main-results
• FRENCH, J., a GORDON, R., Strategic Social Marketing, 2015, London: SAGE Publications, ISBN 978-1-44624-861-4
• Green Business Bureau, The Seven Sins of Greenwashing, Green Business Bureau, 2021, [online] Dostupné na: https://greenbusinessbureau.com/green-practices/the-seven-sins-of-greenwashing/
• GREEN, E., Rethinking AIDS Prevention: Learning from Success in Developing Countries, 2003, Westport: Praeger Publisher, ISBN 978-0865693166
• HALL, M., Climate change and marketing: Stranded research or a sustainable development?, 2018, New Zealand: University of Canterbury, [online] Dostupné na: DOI: 10.1002/pa.1893
• JUNG, J., SHARON, E., The Volkswagen emissions scandal and its aftermath, 2019, New Yersey: Wiley Online Library, [online] Dostupné na: DOI: 10.1002/joe.21930
• KOTLER, P., ROBERTO, E., Social Marketing, Strategies for changing public behavior, 1989, New York: Free Press, ISBN 978-0029184615
• LECLERC, M., a kol., Fitting the HIV Epidemic in Zambia: A Two-Sex Micro-Simulation Model, 2009, PLOS ONE, [online] Dostupné na: https://doi.org/10.1371/journal.pone.0005439.
• MATASCI, C., GAUCH, M., a kol., The Influence of Consumer on Climate Change: The Case of Switzerland, 2021, Švédsko: Swiss Federal Laboratories for Materials Science and Technology, [online] Dostupné na: DOI: 10.3390/su13052966
• No knives, Better lives, kampaň, 2018, Škótsko, [online] Dostupné na: https://www.noknivesbetterlives.com/about-nkbl/
• RADKOVÁ, L., Týranie žien a úloha sociálneho pracovníka a dobrovoľníka v tomto probléme, 2004, Trnava FZaSP: Zborník konferencie o ochrane života 2004
• SCHMID, P. a kol., Transmission of HIV-1 infection in sub-Saharan Africa and effect of ellimination of unsafe injections, 2004, New York: THE LANCET, Vol. 363. [online] Dostupné na: https://www.thelancet.com/journals/lancet/article/PIIS0140-6736%2804%2915497-4/fulltext
• VERPLANKEN, B. a kol., Interventions to Break and Create Consumer Habits, 2006, Journal of Public Policy & Marketing, Vol. 25 (1), Jar 2006, ISSN 1547-7207
• World Health Organization, HIV and AIDS, 2023, [online] Dostupné na: https://www.who.int/news-room/fact-sheets/detail/hiv-aids