Massmedia

By mass media we mean those means of communication which reach large or mass audiences; the press, radio and television are probably the most important and well known means of communication today.

The term mass media is applied to all media that reach a mass audience. In fact mass media have existed as long as mankind itself. But it took quite a long time to reach their present hi-technology from. There has always been a need to exchange news and messages among people and the advance of new technologies enables us to deliver information very promptly and more efficiently. These technological developments have led us to colour broadcasting, stereo and quadraphonic wide-screen television, video-recorders and cameras are now commonplace. Compact disc, digital tape recorders, personal computers are all widely-available as affordable, mass produced, consumer goods. Developments in technology over the past few years have led to a revolution in the field of information; never before has so much information been able to be produced, stored, used and communicated so quickly and efficiently. Indeed, many social observers and sociologists now speak of modern society in terms of the information society.